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Session Abstract
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Session #
14-3
Product Marketing
Don't Sabotage Your Product Launch: 5 Mistakes and How to Fix Them
This session explores five common pitfalls that can derail your product launch, turning excitement into disappointment. I'll explore why a launch isn't just a marketing campaign or a checklist of tasks. You'll learn how to:
* Uncover the "why" behind your launch and set clear goals to measure your success.
* Move beyond the marketing hype and craft a launch strategy that creates a lasting impact.
* Discover how to engage your team around a shared vision, not just completing tasks.
* Learn to prioritize what your organization needs, not what individuals want.
* Avoid burnout and maximize launch effectiveness with strategic resource allocation.
Join me and walk away with actionable insights to ensure your tech launch ignites, not fizzles.
Dave Daniels
Founder
BrainKraft
Dave Daniels is the creator of the BrainKraft Product Launch System™, the author of Product Launch Survival Guide, and is the founder of BrainKraft. Dave’s career in the technology industry spans from developer, to product manager, to marketing, to executive leadership, and entrepreneur. Launching products has seemed to follow him no matter the company or what role he’s in.
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