Madhavi has over 20 years of experience in the world of software products. She is passionate about all things design. She holds a Bachelor’s Degree in Electronics Engineering. Her journey into the world of design started in college when she took Industrial Design classes for her minor. Her unique background in engineering and love for design helps her apply Design Thinking principles to both hardware and software. She worked in the RTP area in hardware/software companies and SaaS software companies. Enterprise software used to be the last in terms of usability. Madhavi focuses on the unique challenges of this space in SaaS as the VP, UX and Design. She loves to help others who are interested in design and user experience. Reach out to her for information.