VP and GM of Lenovo eCommerce, Ajit Sivadasan to Keynote 8th Annual ProductCampRTP

Ajit Sivadasan manages the Global Web strategy for Lenovo across 70+ countries. In his role he manages Lenovo’s online sales across its B2C and B2B channels. Over the last 9 years he has architected and built Lenovo’s web capabilities working with an internal team spread across 10 countries, growing the business 4x and profits by over 8x. Lenovo.com has won several awards for Usability and Design recently.Ajit holds a bachelor’s degree in Industrial Engineering from India, a MS in Industrial Management from Northern Illinois University and a MBA from Claremont Graduate University’s Peter F. Drucker School of Management. Ajit_Sivadasan_VP_Lenovo-2

His interests include sharing best practices through industry keynotes and speaking in classrooms on a wide range of topics from BIG Data, Predictive Analytics, Customer Segmentation and Targeting, User Experience, Customer Journey and Customer Satisfaction, Social/Data Driven Engagement Marketing to developing organizational skills and capabilities needed to drive a highly effective and agile global web organization.
Mr. Sivadasan’s achievements with Lenovo over the past six years include driving significant increase in the firm’s internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer global markets.
Prior to joining Lenovo, Sivadasan was Executive Producer, Gateway.com where he led significant transformation to rebuild Gateway from a direct marketer to a retail entity as head of gateway.com. He also worked as a Senior Consultant for management consulting firm Deloitte and Touche.