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The Evolution of B2B Product Management – From Tactical Products to Strategic Solutions

John Mansour
Managing Partner
Proficientz

 

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How can this topic help you?

It will help product managers and marketers develop a broader perspective on their roles and help them become more valuable to their organization.

What is at stake?

The frustrations that most product managers and marketers experience will never change.

What should we know?

How to redefine your “”customer””
How to uncover needs that are more strategic to buyers and users
How both of the above skills make everyone’s job more fun and more rewarding

What will we be able to do better?

Deliver solutions that are more valuable to the market

About the presenter

John Mansour is the founder and managing partner at Proficientz. He has more than 25 years of practical experience in high technology product management, product marketing, marketing communications and sales. John has worked in organizations ranging from start-ups to Fortune 1000 companies. Much of John’s success can be attributed to his extensive operations experience in senior management positions in software companies, healthcare, distribution and retail.

As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.


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The Evolution of the Role of a Product Manager

Todd Olson
CEO
Pendo

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How can this topic help you?

Product management should evolve constantly and must adapt to trends to stay relevant. It pays to be up-to-date on new thought leadership, tools, and new technologies.

What is at stake?

Ignoring the latest trends in PM means that you run the risk of developing a product that is irrelevant and of an inferior technology or design

What should we know?

You will learn trends, opportunities, and threats that you should be aware of as a PM to make informed decisions.

What will we be able to do better?

Apply better strategy to PM decisions by knowing both the history of the PM role, as well as what future thinking PM trends are happening right now.

About the presenter

Todd Olson is the CEO and Co-Founder of Pendo. Prior to founding Pendo, Todd served as Vice President of Products at Rally Software Development. Todd led the evolution of Rally’s proven Agile ALM platform for enabling software and product-driven enterprises through its public offering. Todd joined Rally via its acquisition of 6th Sense, a company he founded and served as President and Chief Technology Officer. Prior to 6th Sense, Todd held leadership positions at Borland and TogetherSoft.

Todd frequently speaks at leading industry events on the topics of Agile software development, product management, and entrepreneurialism. He has a Bachelor of Science degree from Carnegie Mellon University in Electrical and Computer Engineering and is a graduate of its Entrepreneurial Management program.


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New Journey – Product Managers’ Design Canons for Success

Rajiv Kaul

Cofounder & Chief Creative Officer
Intelligaia

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How can this topic help you?

User Experience is one of the most important factors that distinguish a product. In this session, we underline the importance of human centered design as the key to product success and share important aspects of UX design throughout product development lifecycle. You will be able to harness design practices that lead to successful products.

What is at stake?

Broken product experience impacts the bottom line of an organization and even threaten its existence. Not being able to rapidly prototype to get stakeholder buy in can lead to lack of product evolution. Features may be built without differentiating between what user wants vs needs. You can build products but if they are not designed well – will customers use it? 90% of software code is never used! Why?

What should we know?

We are going to tell you about the most critical aspects of UX that you as a product manager need to ensure are being addressed by your team and organization.

You will be able to
Bring invisible to visible
Win stakeholder buy in
Envision connected experiences
Improve customer satisfaction score

What will we be able to do better?

Create successful products
Understand that tools alone won’t bring the experience, having a right ‘mindset’ to build user experience is important
Passion to take care of nth detail but still not losing the big vision to deliver a great product experience
Manage a design team to collaborate and set expectation for a pervasive experience
Improve customer satisfaction & adoption

About the presenter

I have over 20 years of successful experience providing design and strategic leadership in uniquely challenging situations. As Co-Founder and Chief Executive Officer (CEO) of Intelligaia, founded in 2005, I have been responsible for shaping the business of design by setting an example of how design can help enterprises gain a competitive edge. My experience of bringing strategy, design, technology and business together in mature and emerging markets has guided me for leading and evolving design thinking for enterprises.
Rajiv Kaul

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