ProductCampRTP Session Speakers

Creating Poetryslam Magnetic Word Game – The Product Development Journey.

Marty Smith, BA
Atlantic BT

Creating products is a journey with many ups and downs. It requires a team of people to be passionate about an idea because everyone is giving their most valuable asset – their time. Many product developers may believe, as I did when starting, that payment should create loyalty. It does not.

Vendors have an opportunity cost. When they are helping to create your product they aren’t doing something else, so crafting a story that creates motivation, support and passion for any product development is beyond critical. Every product develoopment journey is unique, but by sharing the experience of creating the magnetic board game PoetrySlam, like Scrabble with words, a set of guiding ideas emerges.

What is at stake?
Following a few lessons learned along the way to launching a magnetic board game will help other product developers save money and time increasing chances for success.

About The Speaker:
Trained as a Consumer Packaged Goods marketer by P&G and then M&M/Mars I’ve helped introduce products as diverse as Twix and The Alien Questionnaire. I’m currently the Marketing Director for Atlantic BT where I’m responsible for creating content marketing to establish the Raleigh’s largest software and web development company. I am currently working on a new product called CureCancerStarter.org, a crowdfunding platform for cancer research, with The Duke Cancer Center and UNC’s Lineberger Cancer Center (among others).

If we attend your presentation, what will we be able to do better?
Understand how to create a movement to support a product and then know how to use that skill again and again.

What category does your topic fall under? Product Development, Product Marketing, Financing, Market Research

 

Steve Johnson on product management

Steve Johnson
former Pragmatic Marketing instructor
Under 10 Consulting

How can your topic help us?
Using shaggy dog stories, I’ll explore 5 principles of product management that everyone should know.

What is at stake?
If you don’t attend, you’ll continue to make decisions by listening to one customer at a time.

About the Speaker
Steve Johnson is a widely recognized speaker and story teller within the technology product management community. As founder of Under 10 Consulting, he helps product teams implement strategic product management in an agile world.

What are the key things we should know about your topic?
Come hear my shaggy-dog stories about product management but watch out!—you might just learn something along the way. Learn about the product manager and the car that broke down. Learn why Star Trek is a better marketing metaphor than Star Wars. I’ll explore five principles for product managers and product marketing managers—all in story format.

If we attend your presentation, what will we be able to do better?
Laugh. And define a nimble product planning process with personas.

What category does your topic fall under?
Product Management

 

Personas and Scenarios

Claire-Juliette Beale, NPDP
Innovate/2/market

How can your topic help us?
Personas and Scenarios are one of the best approaches to break across functional silos, create / improve customer and user-centered innovation and marketing and build a customer centered culture in an organization.

What is at stake?
NPD and marketing efforts will be off the mark, resulting in loss of revenue.

About the Speaker
Please see LinkedIn profile: http://www.linkedin.com/in/cjbeale

What are the key things we should know about your topic?
What are Personas and Scenarios – differences with segmentation

– Where do they fit vis a vis NPD and marketing insights resources
– Why/when use them – Applications
– Quantitative to qualitative approaches to Personas
– Personas lifecycle process: cradle to grave (conception to retirement), using real case study
– Where to go for more information”

If we attend your presentation, what will we be able to do better?
– Understand better consumers and users
– Make better NPD and marketing decisions and develop better targeted products / marketing positioning, campaigns, etc.
– Improve team communications
– Drive change in the organization

What category does your topic fall under?
Ideation, Product Development, Product Marketing, Product Management, Market Research, Competitve Research

 

Discussions around Scrum Product Ownership

Bob Galen
CSC, CSPO
Independent – RGCG

How can your topic help us?
If you’re working in an agile environment, then there IS a role of Product Owner or Customer embedded in the self-directed team concept. What’s crucial in agile environments is that the business truly ‘drives’ the team — so the PO role is incredibly nuanced and important to the overall success of the team…business…company.

What is at stake?
I’m not sure if it has a direct and lasting impact on your LIFE. Poor Product Ownership can have an incredibly negative impact on agile teams and their ability to delivery customer value.

About the Speaker “I’ve been using agile methods for over 12 years (XP, Scrum, Lean, and Kanban). I’m a recognized SME in this space. I published the book Scrum Product Ownership in 2009, it’s now in its 2’nd Edition. I’m passionate about the difference that Product Ownership “”done well”” can make.  www.rgalen.com

What are the key things we should know about your topic?
It’s actually a variety of *potential* topics that we’ll prioritize / select at the event. So, the specific topic will be customer-driven.

– The Role of the Product Owner
– Establishing a Definition of Done
– Performing Product Roadmapping
– Factors leading to High Performance Sprint Reviews
– Critical Success Factors for Product Ownership”

What category does your topic fall under?
Product Development, Product Management

 

A short course on generating good requirements

Andy Roth
BS and MS in Computer Science

How can your topic help us?
Provides some sticky points to remember when collecting requirements from others.

What is at stake?
Requirements gathering is hard.  The better job we do the fewer opportunities for error in implementing a project.

About the Speaker
Andy Roth is a senior technology manager with an emphasis on software development, process improvement, business analysis, IT, and quality systems.  His career of over 20 years started as a US Naval Officer and has included Fujitsu, GTE Government Systems, SRI International, and Tekelec. Career highlights include leading the design and introduction of the first tactically employed Low Frequency Active SONAR, a battlefield communication system that enabled the US Army’s logistics command to work efficiently in the desert theatre, development of middleware enabling commercial systems to work in largely unstaffed telecommunications offices and a number of enterprise projects. He is a volunteer mentor with CED’s Venture Mentoring Service.

What are the key things we should know about your topic?
This presentation avoids the jargon and details in days or weeks worth of training on requirements and provides some simple, easy to remember reminders that everyone can use to better capture requirements for any kind of project.

If we attend your presentation, what will we be able to do better?
Ask better questions and gather more information that will enable everyone to have a greater chance of getting the implementation right.

What category does your topic fall under?
Ideation, Product Development

 

Building an app from the ground up –  a product manager’s perspective

Chris Moody, MBA
Pragmatic Marketing Certified

How can your topic help us?
Many formal product management trainings say that a product manager should not be involved in initial prototypes, but I think that myth is busted. This presentation will walk through a real development process of taking an idea into the prototype phase, workflows, roles and responsibilities and eventually a working up. Be the first to get a glimpse of a new app from four folks in the Triangle.

What is at stake?
We all have ideas. Knowing how to frame that idea, shape it and find the folks to bring that into fruition can help any of us create the next big thing.

About the Speaker
I’ve brought several products to market spanning medical devices (Martin Innovations and SunTech Medical), telecommunications (Bandwidth.com / Phonebooth) and software (Red Hat). One was even named the best launch at South by Southwest behind Twitter and Foursquare by Mashable. That experience has led me to bootstrap a new app on nights and weekends that Product Camp RTP would be the first to learn about.

What are the key things we should know about your topic?
How to successfully develop a product / app with a collaborative team
– Roles and responsibilities of the product manager / CEO, designer, developer, analytics guy – etc
– How to collaborate during product development virtually (even on nights and weekends)
– a look into an app development process and the successes / failures

If we attend your presentation, what will we be able to do better?
Work collaboratively with designers and developers and understand the dynamic of being involved in the embryonic stages of product development.

What category does your topic fall under?
Product Development, Product Marketing, Product Management

 

Food for Thought:  Lessons learned getting a new gluten free pizza to 1500 stores.

Trevor Chambers
MBA in Frozen Pizzas 🙂
Bella Monica FlatBread Company

How can your topic help us?
Every year tens of thousands of new consumer brands and products hit the shelves of stores. New frozen pizzas. New lipstick. New automotive oil.  Some products from developed by huge consumer packaged goods companies.  Others from family owned businesses. Some take off like rockets. Most flop.

However, in any given category of consumer goods there are usually only 3 brands that are widely available.  Gain a new appreciation of what it takes to be one of those three brands.   The most important attribute a consumer food product & brand must possesses in order for YOU – a consumer  – to try it and buy over and over again.

Come to my lecture and discover what absolutely must be part of a successful consumer food product and brand. Hear how my frozen pizza company’s products have grown from being on the shelves of 3 stores to being on the shelves of 1500 stores. Listen how and why we made good, bad and great decisions but all the while kept the faith we had a great product.

Does have to be delicious? It helps but not absolutely necessary. Does it have to be well managed? You would hope so!  Does it have to be well financed? That helps but can hurt too.

What is at stake?
First and foremost, food is a necessity and learning more about how food products and brands wind up on a store’s shelves will only serve to make you a better consumer.  Second, if you are even considering starting a consumer brand my lecture could help you avoid some of the mistakes I made.

About the Speaker
I am an entrepreneur by real life training and I knew i was going to start a business at age 7.  Around age 30 I committed to creating and nurturing a consumer brand.  I joined my brother in-law and sister in-law in running their Raleigh-based Bella Monica Italian Restaurant and soon discovered that I needed to put the unique spirit of the restaurant into a package and send it all over the country and perhaps world.  We decided to pizzas would be what we put in the package along with that spirit.

One store carrying the product led to another and another. Soon production was moved out of the restaurant and to a large scale food factory.  Distributors started picking up product by the truckload.  Then, we discovered our strategy and products would never scale.  Simultaneous to this realization we discovered a virtually unexploited niche of Gluten Free frozen pizzas and immediately pivoted the company to attach that niche.

Then we discovered that our product, price and positioning was all wrong.

But, now, some 10 years later we are on our way to being one of the three most widely distributed gluten free frozen pizzas brands in the U.S. market.

What are the key things we should know about your topic?
When launching a consumer brand and products you need to set goals and understand what it will take to reach them. You need to focus on key things in a timely manner and take things step by step.  I will go thru each step of my path and explain what I did right and wrong so that perhaps you can make better decisions.

If we attend your presentation, what will we be able to do better?
Use the path, pitfalls and successes of my product and brand path as a basis to critic and perhaps improve your own product and product launch.

What category does your topic fall under?
Product Development, Product Marketing, Product Management

 

Digital Marketing 404 — so you’ve put up a website w/Google Analytics & social media widgets — now what?

Dean Peters
Master, Computer Science
McClatchy Interactive

How can your topic help us?
Regardless of whether the product is digital or durable, marketing online is more than merely launching a WordPress site with Google Analytics.  The tag-team presenting this share a deep knowledge of how to monetize these marketing technologies.

What is at stake?
What’s at stake is not growing your business based on what you can learn and leverage from effective strategy using the tools everyone else teaches in a digital marketing 101 session.

About the Speakers:

Kurt Schlatzer – has a deep experience in digital marketing, including implementing ads, paid ad campaigns, email marketing, lead generation, and analytics implementation.

Dean Peters – is a digital marketing plumber, able to get all the pipes of all the signals streaming from your various online marketing tools into actionable decisions.

What are the key things we should know about your topic?
What anyone can do, geek or not, after they’ve done everything they’ve been told to do in a digital marketing 101 session/article.

If we attend your presentation, what will we be able to do better?
Make great decisions based on better data collected against well-developed premises using tools such as Google Analytics, the Twitter API, etc…

What category does your topic fall under?
Product Marketing, Market Research, Analytics

 

Open Innovation in Product Development

Ravi Mulukutla, PhD

 

How can your topic help us?
The concept of open innovation (OI) is that in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research and capabilities and instead access processes or inventions from a global set of solutions providers. In addition, internal inventions not being used in a firm’s business should be taken outside the company (e.g., out licensing, joint ventures, spin-offs). Open innovation is a cultural change within corporations to use convert to the concept of “innovation flows” versus the conventional well-protected “stocks” of information that a company leverages. The key is to combine external ideas and internal ideas leveraging market pathways from both within and external to the company.  As the firms look to advance their technology to enter emerging markets with innovative product development, the boundaries between a firm and its environment have become more permeable. Hence, innovations can more readily be transferred inward and outward.

About the speaker:
I possess 20+ years of fundamental, innovative, and commercialization experience with nanomaterials including engineered nanometal oxides, metal nanoparticles, nanorods, nanoclays, and nanofibers. I have postdoctoral experience from Canada and Japan, severed in Nanomaterial industry and MeadWestvaco, a global fortune 500 packaging company. I pursued commercialization of nanomaterials and was responsible for launching products like “”Fast-Act”” in to market. I was successful in procuring SBIR and other grants from Federal agencies while pursuing career as a Senior Scientist with NanoScale Materials. I am now a consultant in RTP area to help small and medium sized companies to commercialize nanotechnology enabled technologies and guide the product development.

You may know more….please visit… http://www.linkedin.com/in/ravimulukutla

What are the key things we should know about your topic?
1. Open Innovation-Principles and case studies from few Fortune 100 companies.
2. How to do Open Innovation- Technology Scouting. My experiences

If we attend your presentation, what will we be able to do better? Starting thinking about how can a company be innovative and develop innovative products.

What category does your topic fall under?
Product Development

 

 

The Gamification of Corporate America

How Gaming technology has gone from the console to product development in the corporate world.

Troy Knight
Building 25 (a Vaco Company)

How can your topic help us?
Understand how industries are leveraging gaming technology to better describe products, improve processes and support training and development. Learn innovative ways to product awareness and engagement Help sell a product Help train an organization.

What is at stake if we don’t know what your going to present?
With technologies advancing and hand held devices everywhere, harness what we have to help increase sells and product knowledge. Don’t get left behind by your competitors and better train your workforce.

About the speaker:
Founder of Vaco’s Design and Learning practice, Troy grew the division into the Triangle’s leading creative recruiting organization. Merging with Stop Studios in 2012 he co-founded BLDG25 and currently leads the firm’s operations and business development efforts. He brings more than 17 years of experience within the Design, Gaming, Learning and Media fields. Troy has worked as an Animation Designer, lead Application Engineer, growing into lead roles as Senior Production Manager, Head of Project Management to Director of Global Production. From 2001 to 2008 he was President of his own firm, Bluemoon Design which created interactive media, web site design, computer renderings and animations, eLearning applications, and serious games.

He currently holds board positions on the Triangle Gaming Initiative, North Carolina Advanced Learning Technologies Association, American Marketing Association, and Contemporary Art Foundation. As an advocate for the gaming and immersive learning industries, Troy was co-founder of the East Coast Game Conference held annually in Raleigh, NC and which now reaches audiences on a global scale.

In 2011, Troy was honored in the 40 Under 40 elite class that awards up‐and‐coming entrepreneurial leaders under the age of 40 who are making a difference through exemplary leadership in the community and in business. He holds three degrees in Mechanical Engineering, Civil Engineering and Architecture.

What are the key things we should know about your topic?
How to leverage gaming technologies and gaming mechanics to creative innovative and engaging tools for training, sales and team development.

If we attend your presentation, what will we be able to do better? You’ll have a better understanding of how your company could leverage gaming to increase productivity. What technologies are here in our backyard

What category does your topic fall under?
Ideation, Product Development

 

 

Segmentation in Product Marketing/ Product Development

Even if you are not directly involved with segmentation, you probably will encounter them at some point, so understanding the fundamentals is key

Aaron Terry, MBA
Blue Cross Blue Shield of North Carolina

 

How can your topic help us?

Often marketing conducts a segmentation and then dumps it in everyone’s lap, sometimes without warning/explanation.  Learn what product teams should do with it/ how they can use it.

What is at stake if we don’t know what your going to present?  

A segmentation is a big investment of time/ resources so if your company invests in one you should try to use it.  Also it will help you develop better products and help you market them!

About the speaker:

I did market research for 7 years, plus I taught marketing research for 2 semester.  I don’t have direct experience bringing products to market but I can share research experience/ messaging ideas/ product testing ideas, etc.

What are the key things we should know about your topic?

“The basics about segmentation for those who are less familiar – this will help product teams better interact with marketing/ research people, or may inspire them to push for segmentation in their own organizations – for example, how segmentation can help with product development/ marketing, why certain segments are sometimes ignored, why the “”wrong segment”” sometimes buys your product, etc.

For those who already have segmentations, I will share ideas on how to leverage it more fully, for example: – How to roll up segments and/ or identify sub-segments if there are too many/ too few groups to test products & messaging on – How to tell which segments will grow/ shrink over time so you know what products will be needed in the long-term – How to find segment members to message to/ develop products for”

If we attend your presentation, what will we be able to do better?

The overall goal is to help product teams understand segmentation better, so that they can either A) use it directly or B) understand it well enough they can influence the process/ work with marketers/ management on segmentations

What category does your topic fall under? Product Development, Product Marketing, Market Research